With the summer sunshine comes wedding and anniversary season.
For our readers who may be thinking about purchasing something shiny to
celebrate, below are some tips and gift recommendations from Gina
Mitchell at Mitchell’s Jewelry in downtown Norman.
And don’t forget about their new “Some Like it Hot” promotion — Shop at Mitchell’s June 1st through June 26th. If the temperature reaches 100 degrees at Will Rogers World Airport in Oklahoma City on July 4th, 2010, every jewelry purchase from June 1st through June 26th is absolutely free.
With so many people having anniversaries in the summertime, what are some of your gift recommendations?
You are right that summer weddings translate to summer anniversaries.
We see lots of wedding ring upgrades for anniversaries – women and men.
Many times the diamond from the original wedding ring is mounted as a
pendant and a completely new wedding ring is created and given for the
anniversary.
Our Antwerp diamond trips and events in the store are proof positive that diamonds are indeed the gift to give. Our Kirk Kara and Elma Gil bridal line feature gorgeous rings for the first time bride as well as for the anniversary upgrade. It is lovely to hear stories about couples buying what they could afford when they were first married and then seeing them choose something so fabulous for an anniversary.
Diamond pendants and earrings from the Kirk Kara line are also very popular anniversary gifts. For those already wearing a Kirk Kara wedding ring, the pendant and/or ring is the perfect complimentary piece.
A beautiful strand of pearls is a great gift too. We have pearls in every color, size and length you can imagine. My favorite pearl strand is an elegant strand of large white pearls. It was an anniversary gift to me after my daughter wanted the pearls I had been wearing for years. The pearls she now wears were my “starter pearls” and it was time for me to upgrade!
Men also love receiving jewelry for their anniversary gifts! Scott
Kay has a great line of men’s jewelry and the cuff links and bracelets
are much loved for our customers. Upgrading is also popular for the
husband’s wedding band. Platinum and alternative metals such as Scott
Kay’s Cobalt are often preferred. We also recommend engraving the
anniversary date or some special words inside the rings.
What are some tips for guys who want to buy jewelry for their significant others?
Everyone should have a Wish List at Mitchell’s Jewelry! Wish Lists are an important part of what we offer — we even have fridge magnets that say I have a Wish List at Mitchell’s Jewelry! Ask her to go in and select some things she might like. I can promise you she will be happy to oblige!
We encourage our customers to have several items so that the giver can surprise the recipient, but also because a Wish List may be used for occasions small and large. For instance, a gift to celebrate a new career might be a simple yet sophisticated pair of hoop earrings, but the birth of a child might be a gemstone ring. A diamond upgrade is a fabulous idea for anniversaries.
If there isn’t a Wish List, we ask questions to help us determine
what she might like. Does she mix white and yellow gold together or is
most of her jewelry one or the other. Does she love new trends? The
newest trend in jewelry is rose gold so that would be a great choice.
Does she wear a watch every day? Our Michele watch line is fabulous and
has interchangeable bands for every style and every occasion. How about
bracelets? How about layering bracelets? Are her ears pierced? Does she
have the classics? Diamond studs, hoops?
Our point of sale provides a history of items purchased from us and we often use that to suggest new items. For instance, if she already has a great strand of white pearls then we might suggest a beautiful diamond enhancer. If she has a white gold bracelet, layering another rose gold and diamond bracelet would be a great match. Our Michele watch line is very popular and the bands are interchangeable so you can give the watch and a band now and give her other bands in the future. How about upgrading the diamond earrings she wears every day? We have a great trade up policy that allows you to trade in any diamond for a larger diamond and receive exactly what you paid toward your upgrade.
Not sure about what is in her jewelry wardrobe? Give her something
that you like. Once we see what you are leaning toward, we can show you
similar items. Our cases are full of beautiful items, but each one is
hand picked by someone at our store so we are familiar with each piece.
Jewelry is a sentimental gift and very seldom do we have exchanges but
even then we make it easy and make sure she has something she loves.
Jewelry tends to have a story behind it… what are some of the most memorable stories behind pieces you’ve sold?
November Giveaway: This past November we gave away over $100,000 in jewelry because OU held OSU scoreless in the first half of the football game. Several of our dear friends and long-time customers were HAPPY HAPPY fans that day.
Diamond Giveaway: Each time Newt travels to Antwerp, we give away an Antwerp diamond. Newt always calls the winner to ask if they want to get a bigger diamond, and since there is a 7 hour time difference, sometimes he wakes up our lucky winner. During this call the winner seemed particularly groggy and then when Newt told him he won, he started yelling, “I love you man!”
September Drawings: We have been open since September of 1981, so
each September we have a gift certificate drawing with each purchase.
This September will be our 29th year in business so there will be
$29,000 in gift certificates available in denominations of $25 up to
$5000. One year during our drawing, a young couple came in and had taken
all their money out of savings and pooled it together to buy wedding
rings. They were so sweet and when the total with tax was more than they
had, Newt told them he would pay the tax and not to worry. Then they
drew and the amount was exactly the cost of the rings! They didn’t have
to spend one penny of their own money! The bride-to-be cried! It was one
of our most lovely memories and we were so very happy for the couple.
And one more… The couple was having pictures taken and the groom-to-be had a Kirk Kara engagement ring in his pocket. She had no idea he would propose during the photo session!
What’s your favorite piece of jewelry that you personally own and why?
Well it is so hard to choose because as you might imagine, I love
jewelry. I wear my pearls often, but my Kirk Kara wedding ring, a white
ceramic Michele watch with rose gold and diamonds, a charm bracelet and
my diamond stud earrings are my go-to items most every day.
But my favorite piece would have to be my Kirk Kara ring. In February of 2007, we were set to host our first Antwerp Diamond event in our store. We had been in our new home just a year and I was lobbying Newt for a sprinkler system and for dozens of others items to feather our new nest. It never occurred to me that I might be receiving a new diamond even though February is my birthday month and, of course, Valentine’s Day. I loved the ring that I had and thought the diamond was beautiful.
Newt insisted that I simply look at some diamonds to see if anything caught my eye since we had such an amazing selection available. I did love cushion cut diamonds… I looked at a few that were the size Newt thought might work, but Ryan (our store manage AND my cousin) wanted me to look at a radiant cut diamond he thought I would like. IT WAS SPECTACULAR! And bigger than what Newt had in mind. I was blown away but wouldn’t have even thought about such an upgrade! I assumed that perhaps Newt might have another smaller diamond in mind when he asked if there was a Kirk Kara ring that I might want. Now the excitement took over and any thoughts of a sprinkler system quickly faded!
Newt didn’t really say much after I showed him a couple of rings and by the time Easter weekend rolled around, I wasn’t even thinking about the ring. And then I opened my jewelry box and THERE IT WAS! I was blown away! The fabulous radiant cut Antwerp diamond was mounted in the most beautiful Kirk Kara ring.
Mitchell’s has been owned and operated in Norman since 1981… what do you love most about living and working in Norman?
Newt is a Norman High graduate. Newt’s parents also graduated from Norman High. Norman is home. Norman is still small town to us because it is our friends and family that are living here with us in Norman. We serve generations of the same family. That is an honor that we take very seriously. It means everything to us that we serve the community that allows us to be part of their celebrations and most important occasions. We love to see our customers at sporting events, at school events, the grocery store, the dry cleaners, etc. Our customers are our friends and we consider ourselves lucky when those friends come through the doors at 218 East Main.
And don’t forget about their new “Some Like it Hot” promotion — Shop at Mitchell’s June 1st through June 26th. If the temperature reaches 100 degrees at Will Rogers World Airport in Oklahoma City on July 4th, 2010, every jewelry purchase from June 1st through June 26th is absolutely free.
With so many people having anniversaries in the summertime, what are some of your gift recommendations?
Kirk Kara Pendant
Our Antwerp diamond trips and events in the store are proof positive that diamonds are indeed the gift to give. Our Kirk Kara and Elma Gil bridal line feature gorgeous rings for the first time bride as well as for the anniversary upgrade. It is lovely to hear stories about couples buying what they could afford when they were first married and then seeing them choose something so fabulous for an anniversary.
Diamond pendants and earrings from the Kirk Kara line are also very popular anniversary gifts. For those already wearing a Kirk Kara wedding ring, the pendant and/or ring is the perfect complimentary piece.
A beautiful strand of pearls is a great gift too. We have pearls in every color, size and length you can imagine. My favorite pearl strand is an elegant strand of large white pearls. It was an anniversary gift to me after my daughter wanted the pearls I had been wearing for years. The pearls she now wears were my “starter pearls” and it was time for me to upgrade!
Scott Kay Bracelet for Men
What are some tips for guys who want to buy jewelry for their significant others?
Everyone should have a Wish List at Mitchell’s Jewelry! Wish Lists are an important part of what we offer — we even have fridge magnets that say I have a Wish List at Mitchell’s Jewelry! Ask her to go in and select some things she might like. I can promise you she will be happy to oblige!
We encourage our customers to have several items so that the giver can surprise the recipient, but also because a Wish List may be used for occasions small and large. For instance, a gift to celebrate a new career might be a simple yet sophisticated pair of hoop earrings, but the birth of a child might be a gemstone ring. A diamond upgrade is a fabulous idea for anniversaries.
Rose Gold Set
Our point of sale provides a history of items purchased from us and we often use that to suggest new items. For instance, if she already has a great strand of white pearls then we might suggest a beautiful diamond enhancer. If she has a white gold bracelet, layering another rose gold and diamond bracelet would be a great match. Our Michele watch line is very popular and the bands are interchangeable so you can give the watch and a band now and give her other bands in the future. How about upgrading the diamond earrings she wears every day? We have a great trade up policy that allows you to trade in any diamond for a larger diamond and receive exactly what you paid toward your upgrade.
Michele Watch
Jewelry tends to have a story behind it… what are some of the most memorable stories behind pieces you’ve sold?
November Giveaway: This past November we gave away over $100,000 in jewelry because OU held OSU scoreless in the first half of the football game. Several of our dear friends and long-time customers were HAPPY HAPPY fans that day.
Diamond Giveaway: Each time Newt travels to Antwerp, we give away an Antwerp diamond. Newt always calls the winner to ask if they want to get a bigger diamond, and since there is a 7 hour time difference, sometimes he wakes up our lucky winner. During this call the winner seemed particularly groggy and then when Newt told him he won, he started yelling, “I love you man!”
Kirk Kara Wedding Rings
And one more… The couple was having pictures taken and the groom-to-be had a Kirk Kara engagement ring in his pocket. She had no idea he would propose during the photo session!
What’s your favorite piece of jewelry that you personally own and why?
Pearl Necklace
But my favorite piece would have to be my Kirk Kara ring. In February of 2007, we were set to host our first Antwerp Diamond event in our store. We had been in our new home just a year and I was lobbying Newt for a sprinkler system and for dozens of others items to feather our new nest. It never occurred to me that I might be receiving a new diamond even though February is my birthday month and, of course, Valentine’s Day. I loved the ring that I had and thought the diamond was beautiful.
Newt insisted that I simply look at some diamonds to see if anything caught my eye since we had such an amazing selection available. I did love cushion cut diamonds… I looked at a few that were the size Newt thought might work, but Ryan (our store manage AND my cousin) wanted me to look at a radiant cut diamond he thought I would like. IT WAS SPECTACULAR! And bigger than what Newt had in mind. I was blown away but wouldn’t have even thought about such an upgrade! I assumed that perhaps Newt might have another smaller diamond in mind when he asked if there was a Kirk Kara ring that I might want. Now the excitement took over and any thoughts of a sprinkler system quickly faded!
Newt didn’t really say much after I showed him a couple of rings and by the time Easter weekend rolled around, I wasn’t even thinking about the ring. And then I opened my jewelry box and THERE IT WAS! I was blown away! The fabulous radiant cut Antwerp diamond was mounted in the most beautiful Kirk Kara ring.
Mitchell’s has been owned and operated in Norman since 1981… what do you love most about living and working in Norman?
Newt is a Norman High graduate. Newt’s parents also graduated from Norman High. Norman is home. Norman is still small town to us because it is our friends and family that are living here with us in Norman. We serve generations of the same family. That is an honor that we take very seriously. It means everything to us that we serve the community that allows us to be part of their celebrations and most important occasions. We love to see our customers at sporting events, at school events, the grocery store, the dry cleaners, etc. Our customers are our friends and we consider ourselves lucky when those friends come through the doors at 218 East Main.
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